Art Direction + Packaging Design + Character Design + Illustration for Juice Market, Cold Pressed Juices. Buenos Aires, Argentina.
As the Art Director, I was responsible for shaping the overall artistic direction and creative strategy for the project. Collaborating closely with the team, I set the visual tone and established guidelines to ensure that the final output aligns with each brand’s identity and core values.
The most exciting aspect of the project was the Character Design phase. I conceptualised and brought to life unique characters for each of the brand´s values: Sustainability, Healthy Lifestyle and Empathy.
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