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Freelance Illustrator, Graphic Designer and Artist originally from Buenos Aires, now based in Barcelona.

She operates her own studio where she focuses on a wide range of creative projects, including graphic design, illustration, art direction, packaging design, and mural paintings.

Her work is characterized by a playful and imaginative style, often featuring exaggerated characters, psychedelic & humorous elements and mystical themes.

Popi has collaborated with various brands, such as Adidas Argentina and Urban Outfitters, creating custom illustrations and visual content. Her artistic expression is influenced by her love for music, animals, and the universe, often incorporating these elements into her designs to create spaces that invite introspection and storytelling.

WHAT SHE DOES: Art Direction / Graphic Design / Digital Illustration / 2D Animations / Murals / Painting. WHAT SHE ABSOLUTELY WONT' DO: Miss a rock concert (front row, always!) / Stop wearing pink (it's a lifestyle, not just a color) / Give up biking everywhere (because cars are overrated)